Argument Optimization

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Finding the best arguments for a position is difficult. Most use their own research, typically reading expert sources, to find the best arguments and then use their own creativity to transform these arguments into pursuasive messages. However, this search process is incomplete often missing many diverse arguments and relying on situtated creative writers to translate them into pursuasive communications. In this project, we are using computational methods and big social data to search for diverse arguments and identifying the pursuasive messages that actually work with those audiences.